Editorial. Squandering your solar capital to create a buzz: it's very trendy!

Real life isn't funny right now. In the real world, neighboring countries are picking fights and settling their differences with missiles. Too bad for civilians. The economy is capricious, and July is disappointing for vacationers. Not to mention the plummeting birth rate. Fortunately, in the other life—the digital one—everyone thinks they can find a haven of relaxation, a moment of neural relaxation, a digital let-go. In theory. But in practice, the most dangerous nonsense flourishes in the influencer sphere. These new gurus never lack imagination when it comes to creating buzz. Be careful, they set the tone, but don't really expose themselves: no, it's the followers of Toktok or Instaschtroumphs who take the risks. Don't overdo it.

The latest trend is as simple as pie: it's all about sporting glowing tan lines and showing them off to the world in a video. The famous " burn line" is so popular that some people spend hours under the blazing sun, coated in olive oil or monoi, in order to achieve the most spectacular sunburn possible. Clear lines on a scarlet background: classy. Peeling skin and blisters to boot. This phenomenon worries dermatologists, who predict a painful aftermath for those who squander their sun capital to buy themselves 30 seconds of fame. But health professionals can rest assured: this slightly lunar tanning challenge won't last. A few weeks, and then it's gone. Such is the fate of silly challenges, like eating a corn cob by spinning it on a drill, locking yourself in a suitcase, or swallowing laundry detergent pods. After the first few accidents, the trend changes. It seems that between real stupidity and virtual silliness, we don't know what to choose...